Why people start a second business

  • A natural extension into a related market or product.
  • A new opportunity unrelated to the first.
  • Diversification to reduce dependence on one source of income.
  • Boredom or restlessness, which is rarely a good reason on its own.

Is your first business ready?

Start a second business when the first one does well with less of your attention. If you start earlier, both businesses often do worse. You usually do better with one strong business than with two average ones.

Legal structure options

  • Same sole trader, multiple activities: the least paperwork, but creditors of one activity can claim all your assets.
  • Two separate sole traders: this is legally impossible. A person can have only one sole trader business (eenmanszaak), with several trade names if needed.
  • Two operating BVs under one holding: the risks of the two companies are kept apart. With the holding company above both, you have extra protection. The participation exemption applies to dividends and to sales.
  • Sole trader alongside a BV (besloten vennootschap, the Dutch private limited company): possible, with the sole trader for one activity and the BV for another. Adds complexity but can match specific situations.

A holding company with two operating BVs

If you run two real businesses, two operating BVs under one holding company is often the best structure. The risks of one operating company are separate from those of the other. Dividends that the operating companies pay to the holding company are tax-free. You can sell either operating company on its own, and the other company continues as before.

Your attention is as important as the legal structure

With the right legal structure, you limit your risk. Your results depend on your attention. Two businesses that each get half of your attention usually do worse than one business that gets all of it. Most second businesses fail because the owner divides their attention. The legal structure is rarely the cause.

When two businesses work

  • The first operates largely on its own.
  • The second has its own genuine team or co-founder in charge.
  • You have time and energy for both, based on a realistic view.
  • The two businesses share enough to help each other, or are separate enough to avoid competing for your attention.
Tip: start a second business when your first business has become routine for you. Before that point, it is usually too early.

A Dutch BV files the corporate tax return by 1 June, the VAT return every quarter and the payroll tax return every month. The annual accounts are due within twelve months. See running a Dutch BV: taxes, filings and every deadline.

Further reading

See also Selling or Closing Your Business in the Netherlands, Business Continuity and Opening a Second Location.