Where AI genuinely helps today
- Drafting: first versions of emails, posts, summaries and outlines you then edit.
- Research starters: finding angles or framing on a topic before you verify the details.
- Admin: sorting notes, summarising long documents, extracting structure from messy text.
- Translation and tone shifts: moving content between languages and registers.
- Coding assistance: for those who code, AI accelerates routine tasks considerably.
Where AI fails
- Facts: AI can be confidently wrong, especially on numbers, dates, names and laws. Always verify what matters.
- Your voice: raw AI output sounds bland and generic. Edit until it sounds like you.
- Judgement: strategic decisions, relationships and creative direction still need a human.
A simple working approach
Use AI as a fast first draft, then bring your judgement. Read everything it produces critically before sending it anywhere. The combination of AI speed and your judgement is far stronger than either alone.
Be careful with sensitive data
Keep confidential client information, personal data and trade secrets out of public AI tools.
Stay accountable for what you publish
Whatever you send out is yours, regardless of how it was drafted. AI leaves the errors on your plate. Treat its output like an assistant's draft: useful, but always your responsibility.
What comes after this
Further along the same line: Bidding for Public Tenders as an SME in the Netherlands, Exit Options for Dutch Business Owners and Dissolving a Dutch BV in 2026.