Where AI helps today

  • Drafting: first versions of emails, posts, summaries and outlines that you edit afterwards.
  • First research: collecting ideas on a topic before you check the details yourself.
  • Admin: sorting notes, summarising long documents and pulling the main points out of messy text.
  • Translation and tone shifts: converting text between languages and between formal and informal wording.
  • Coding assistance: if you write code, AI speeds up routine work a great deal.

Where AI fails

  • Facts: AI can be wrong while sounding very sure, above all on numbers, dates, names and laws. Check every important fact.
  • Your voice: unedited AI output sounds bland and generic. Rework it until it sounds like you.
  • Judgement: big decisions, client relationships and creative direction still need a person.

A way of working with AI

Use AI for a fast first draft and add your own judgement afterwards. Read everything it produces critically before you send it to anyone.

Be careful with sensitive data

Keep confidential client information, personal data and trade secrets out of public AI tools.

You are responsible for what you publish

You are responsible for everything you send out, however it was written. A mistake in it is your mistake. Treat AI output as a draft from an assistant that you still have to check and approve.

Tip: entrepreneurs who get the most out of AI check its output before they publish it. They use AI as a fast assistant and add their own judgement.

Related pages

See also Bidding for Public Tenders as an SME in the Netherlands and Exit Options for Dutch Business Owners. You can also read Dissolving a Dutch BV in 2026.