First the plain words, then the term
The Holdwise Academy is a structured education in running a Dutch company: the legal form, the taxes, the salary of a director-shareholder (DGA, the owner-employee of their own BV), the holding structure and the international moves. The material is built as routes — ordered learning paths that match where you are — and every route ends in decisions you actually take, trained in the Scenario Mode with realistic cases. You study in English or Dutch and switch at any moment; progress, notebook and quizzes travel with you.
Six routes, one method
Quick Start
From idea to registered company — the essentials in the right order.
Starter
The first year: invoicing, VAT rhythm, pricing and the numbers that matter.
Established
Growth, staff, margins and the step from busy to structured.
Holding & Director
Structure, customary salary, borrowing from your BV, dividend policy.
International
Expanding into and out of the Netherlands — entities, VAT, substance.
Mindset & Execution
Decision habits, focus and the execution rhythm behind the strategy.
Every module, by name
The full curriculum, open on the page — six routes, 126 modules, each in English and Dutch. Founders operating from abroad usually begin with International and Holding & Director.
International · 8 modules — run a Dutch BV from anywhere
- Setting up a Dutch BV from abroad
- An EU company as shareholder of your BV
- Registered address and mail: arranging a Dutch address
- eHerkenning: your digital key to Dutch government portals
- Cross-border VAT: the EU reverse charge
- The 30% ruling: tax-free allowance for international talent
- Opening a business bank account as an international founder
- Your first Dutch filing cycle as an international entrepreneur
Holding & Director · 6 modules — structure, salary, dividend and exit
- The holding structure: why two BVs beat one
- The standard director salary and the growth-phase arrangement
- Borrowing from your own BV: up to €500,000
- Dividend or salary: what to take private, and when
- The holding as savings vault: building wealth outside box 3
- Structuring sale-ready: building today for tomorrow’s exit
Quick Start · 7 modules — the first week of the Starter route, one per day
- Registering with the Dutch Chamber of Commerce (KVK): step by step
- Opening a business bank account: what you need to know
- Applying for a VAT number and filing your first return
- Understand Dutch VAT in 30 minutes — no more stress
- Creating, sending and receiving your first invoice
- Control your numbers in 10 minutes a week
- Choosing accounting software: what works for you as a starter?
Starter · 33 modules — the first year on Dutch soil
- Registering with the Dutch Chamber of Commerce (KVK): step by step
- Opening a business bank account: what you need to know
- Applying for a VAT number and filing your first return
- Understand Dutch VAT in 30 minutes — no more stress
- Creating, sending and receiving your first invoice
- Control your numbers in 10 minutes a week
- Choosing accounting software: what works for you as a starter?
- Who really buys from you?
- How to win in a market full of competitors
- Explain who you are and what you do in 10 seconds
- How to build a name people remember
- Your personal brand that opens doors
- Tell your story so people remember it
- Selling without being pushy
- Why people buy: the hidden triggers
- Stop giving discounts — how to price yourself correctly
- How to charge €500 while it feels like a bargain
- Always know what’s in your account
- Cashflow: how to avoid surprises in your account
- Networking that actually delivers — without the fakery
- Contracts that protect you — even with friends
- LinkedIn: from time-waster to client magnet
- Email marketing that actually makes money
- Growing online without an advertising budget
- Video as marketing — even if you’re camera-shy
- AI for Marketing and Content: A Week’s Content in an Hour
- ChatGPT for Your Business: From Email to Proposal
- Prompt Engineering: Asking Questions That Get Good Answers
- Clients who stay — and refer others
- Earning more from clients you already have
- The client experience people talk about
- Building a community around your brand
- Growing fast with limited resources: growth hacks
Established · 61 modules — money, tax, scaling, leadership, negotiation
- Tax as an instrument, not an enemy
- Free government money you’re leaving on the table
- Which business model fits your company?
- Earning while you sleep: the platform model
- Building wealth while you run your business
- Why you sometimes behave irrationally with money
- Investor or bootstrapping? The real calculation
- Sole trader or limited company — when does switching make sense?
- Protecting your idea before someone else steals it
- Privacy and GDPR: what every entrepreneur must know
- Scaling without burning out
- Streamlining processes so it runs without you
- Automation: Let Your Business Work While You Sleep
- AI for Administration: Tasks You’ll Never Do Again
- Reading data without being a mathematician
- Data and AI: Decisions Based on Facts Rather Than Feelings
- Online selling: how to build a shop that converts
- From idea to product — the real journey
- Innovating without a big budget or research team
- Hiring your first employee: the honest guide
- From solo to leader — the step that changes everything
- Your First Employee: The Psychology of Letting Go
- From freelancer to agency — what really changes
- Building Culture: What You Do When Nobody Is Watching
- Giving and receiving feedback when it’s hard
- Resolving conflicts without losing the relationship
- Having Difficult Conversations Without Damaging the Relationship
- What Really Motivates People: Beyond Salary
- Situational Leadership: Not Everyone Needs the Same Thing
- Finding the Right People: Why the Best CV Doesn’t Win
- Performance Conversations That Actually Work
- Building Trust as a Leader: The Speed of Trust
- From Manager to Coach: The Style That Builds Top Teams
- Meetings That Actually Deliver: The End of Pointless Meetings
- An advisory board: top advice for almost nothing
- Setting goals that actually move your business forward
- Annual planning you will actually execute
- Making decisions under pressure — without regret
- What to do when things really go wrong
- Making your business future-proof: thinking 10 years ahead
- Future-proofing your business: the 10-year perspective
- Partnerships: when, how, and with whom
- Power and influence in business relationships
- Ethical entrepreneurship as a competitive advantage
- The family business: opportunities and dangers
- Going international from the Netherlands
- Thought leadership: building authority that works for you
- Selling or transferring your business: the complete guide
- Negotiating: never give a discount without getting something back
- The Anchor: Why the First Price Always Wins
- BATNA: Your Strongest Weapon in Every Negotiation
- Positions vs Interests: Most Negotiations Are Conducted Wrong
- ZOPA: The Zone Where Deals Are Made
- Making Concessions Without Losing
- Silence as a Weapon — The Power of Saying Nothing
- Emotions in Negotiations: Your Biggest Enemy and Ally
- Power Imbalance and Pressure: What to Do When the Other Party Is Bigger
- Cultural Differences in Negotiation: From Germany to Dubai
- Negotiating by Email: The Rules Nobody Tells You
- Specific Numbers and the Psychology of Prices
- Closing the Deal: From Negotiation to Signature
Mindset & Execution · 18 modules — the execution rhythm behind the strategy
- Mental resilience as an entrepreneur: keeping your head straight
- Mental resilience: bouncing back after a setback
- Breaking beliefs: from limitation to strength
- The 6 human needs: why you do what you do
- State > Story > Strategy: the right order
- Productivity that holds — even in year three
- Work-life balance for real entrepreneurs
- The Triad: body, focus and language as direct controls
- RPM: result-driven planning with purpose
- Priming: the first 10 minutes determine your day
- Using AI and technology smartly in your business
- AI for Entrepreneurs: What Really Works and What’s Hype
- AI for Sales and Customer Service: Less Work, Better Experience
- AI and Ethics: Where Do You Draw the Line for Your Business?
- AI as Your Strategist, Marketer, Sales and Operations
- Trade Shows That Pay Off — the Holdwise Trade Show Protocol
- Getting in the Press — as a small business
- Being your own boss with the people around you — partner, children, family, friends
What is inside
| Part | What you get |
|---|---|
| 126 modules | Short, decision-focused lessons across the six routes — all unlocked from day one |
| Scenario Mode | Realistic cases where you make the call and see the consequences play out |
| Weekly live Q&A | Your situation, discussed live — every week, with the questions of other members included |
| Assistant | Trained on the Holdwise method; answers in plain language, in English and Dutch |
| Notebook & action list | Your notes and next steps per module, building into your own playbook |
| Certificate & community | A certificate per completed route and access to the member community |
One subscription
7-day free trial · full access
€39/month
One membership for everything. Annual: €390, two months free. Cancel per month, in writing, in your account.
Start your free trial
Frequently asked questions
Is the Academy available in English?
Yes — all 126 modules, the quizzes, the notebook and the interface run fully in English and Dutch. You switch language with one click and keep your progress.
What does it cost?
€39 per month. The annual plan is €390 — two months free. Every plan starts with a 7-day free trial with full access.
Who is it for?
Founders and director-shareholders who run, or are about to run, a Dutch company — from the first KVK registration to an established holding structure. The international route serves owners abroad who operate in the Netherlands remotely.
How does cancelling work?
Monthly plans run per month and are cancelled per month, in your account. The trial converts after seven days; cancelling during the trial keeps it free.
Read on
BV incorporation
Starting the company itself — remote, in one to three weeks.
DGA salary 2027
The norm, the timeline and the agreement that keeps capital in the company.
Bookkeeping
The rhythm of returns, payroll and annual accounts.
Reality Check
Two minutes, three scores — where you truly stand with your ambitions.
Holland-Kompakt (DE)
Die Academy auf Deutsch — 14 Module über die Niederlande.