Which VAT registrations do you need to sell in Europe?
Your VAT registrations depend on what you sell (goods, services or digital products), who you sell to and where your stock is. Answer five questions to see yours.
Short answerA seller from outside the EU with stock in an EU country, such as Germany, registers for VAT there from the first sale. Parcels up to €150 shipped from outside the EU to consumers qualify for the EU import VAT scheme for parcels up to €150 (IOSS). With the IOSS, you file one monthly return for all customer countries through an intermediary established in the EU. Above €150, import VAT is due at import. For services to EU consumers, the seller uses the non-Union scheme in any member state it chooses. For services to EU businesses, the reverse charge applies. A Dutch company of your own registers for the IOSS and OSS itself. Source: European Commission, 25 September 2026.
Your VAT registrations in the EU
Rules 2026. The written advice is for your own situation.
1. Where is your company?
2. What do you sell?
3. To whom?
4. Where are your customers?
5. Where is your stock?
Do your sales to EU consumers pass €10,000 per year?
Your result
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Three things to know
Start with your stock. You register where your goods are stored, and you plan the rest from there.
Import VAT in the Netherlands. With the Article 23 licence, you declare import VAT in the VAT return. You deduct it under the normal rules. Other countries also offer ways to postpone import VAT.
One VAT number for EU consumer sales. With a Dutch VAT number, you report your consumer sales in the other 26 EU countries in one EU VAT return for cross-border sales (OSS), and your Dutch sales in the normal VAT return. This applies when your stock is in the Netherlands.
This is a first look at the 2026 rules. Customs duty, product safety, excise goods and marketplace rules have their own steps. We cover those in the written advice.
Frequently asked questions
What are the VAT requirements for a seller based in the United States that wants to sell in Germany?
They depend on how you deliver the goods to German customers. With stock in Germany, you need a German VAT registration from the first sale. The sale is taxed where the goods are when the transport begins. The EU small business scheme is for businesses established in the EU. For parcels shipped from outside the EU in consignments up to €150, you can use the EU import VAT scheme for these parcels (IOSS). You use it through an intermediary established in the EU and report the German VAT in one monthly return. Above €150, import VAT is due at import.
Does an e-commerce brand based in Australia with orders from customers in France and Spain need to register for VAT in these countries?
For parcels shipped from Australia, one registration can be enough for both countries. This is the EU import VAT scheme for parcels up to €150 (IOSS). You then report the VAT of France and Spain in one monthly return. A seller established outside the EU uses the IOSS through an intermediary established in the EU. Some countries have an EU agreement on mutual assistance for the recovery of VAT, such as Norway. A seller established there can register directly for goods sent from that country. For consignments above €150, and for parcels outside the IOSS, import VAT is due at import. With stock in France or Spain, you need a VAT registration in that country.
Which European country should a startup from the United States with B2B and B2C customers choose for the EU VAT return for cross-border sales (OSS)?
For services to consumers in the EU, a business established outside the EU uses the non-Union scheme. It can choose any member state as its member state of identification. It charges the VAT of each customer country from the first sale and files one quarterly return there. For services to businesses in the EU, the reverse charge applies, and the business customer reports the VAT. For goods sold from stock in the EU to consumers in other EU countries, the business uses the Union scheme. It uses this scheme in the member state where the transport of the goods begins.
Do I need a Dutch VAT number to sell in the EU?
You need a VAT number in the country where you keep stock. If you keep stock in the Netherlands, you need a Dutch VAT number. A company from outside the EU can register with the Dutch Tax Administration directly. For the Article 23 licence, it needs a fiscal representative. If you sell services to businesses only, the reverse charge usually applies. The customer then reports the VAT in its own country.
What is the OSS?
It is one quarterly VAT return for all your sales to consumers in other EU countries. A company established in one EU country charges the VAT of the customer's country once those sales pass 10,000 euros a year. A company from outside the EU charges the customer's VAT from the first sale. With the OSS, you report all of these sales in one return.
What is the Article 23 licence?
It is a Dutch licence for importers. The importer declares the import VAT in the VAT return and skips the payment at the border. The importer deducts it on the same form. A company outside the Netherlands gets the licence through a fiscal representative, or through its own Dutch BV.
VAT terms
VAT number: the registration that lets you charge and reclaim VAT in a country. Fiscal representative: a Dutch company that handles your Dutch VAT for you. A company from abroad needs one for the Article 23 licence. Article 23: the Dutch licence to skip paying import VAT at the border. EORI number: your customs identity for imports and exports. Reverse charge: you invoice a business customer in another EU country and leave out the VAT; the customer reports it at home. EU sales list (ICP): the list of those reverse-charged sales, filed with your VAT return. OSS: the EU VAT return for cross-border sales, one quarterly return for all your sales to EU consumers. IOSS: the EU import VAT scheme for parcels up to €150 shipped from outside the EU.
We help online sellers do business in the EU: the company, the VAT and the stock. Tell us where you stand or what you are planning. You get free advice on your next step.
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Holdwise Assistant
Knowledge on doing business in the Netherlands · based on the 2026 figures
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