For e-commerce sellers · China, Hong Kong, Singapore, US & beyond

E-commerce into the EU, from a Dutch base

Since 1 July 2026, the EU charges customs duty on every low-value parcel from outside the EU, and a handling fee per item type is expected from 1 November 2026. A seller with stock in the EU pays duty once per bulk shipment. The Netherlands offers the largest port in Europe, a Dutch company you own (a BV) and the Article 23 licence for import VAT.

Short answerFor Amazon FBA shipments into the EU, the declarant must be established in the EU (Union Customs Code, Article 170). You have two options. A customs agent can act as indirect customs representative for each shipment. The agent declares your goods in its own name and is liable with you for the customs duty. The other option is a company of your own in the EU, such as a Dutch BV. That company is the importer, with its own EORI number, VAT number and Article 23 licence. This option suits regular shipments and stock in several EU countries. In its onboarding guide, Amazon treats the seller as the importer, with a VAT number in the country of import.

New EU parcel rules in 2026: three guides

Since 1 July 2026, the EU charges €3 duty per item type on parcels up to €150, and a €2 handling fee per item type is expected from 1 November 2026. Product codes become mandatory on the same date. These guides help you choose between shipping parcels and keeping stock in the EU.

Import VAT deferment and your cash flow

When you import goods into the Netherlands, import VAT of 21% is due at the border. You pay it in cash and deduct it later in your VAT return. With the Dutch licence for Article 23 import VAT deferment, you declare the import VAT in your periodic VAT return and deduct it in the same filing. On a container worth €100,000, you keep about €21,000 in your account. You need a Dutch establishment or a fiscal representative for the licence. The licence is based on Article 23 of the Dutch VAT Act (Wet op de omzetbelasting 1968). Belgium offers a similar licence (ET14000).

One VAT return for the whole EU

When you sell to consumers across the EU, each sale has the VAT of the customer’s country. From a Dutch base, you file one quarterly return for this. The EU VAT return for cross-border sales (OSS) is for goods shipped from EU stock. The EU import VAT scheme for parcels up to €150 (IOSS) is for parcels sent from outside the EU, with one monthly return. A marketplace is the deemed supplier for consumer VAT on imported parcels up to €150 (VAT Directive, Article 14a). The same applies to sales from EU stock by sellers established outside the EU. A Dutch BV is established in the EU and reports its own sales from EU stock. For consumers in other EU countries, it uses the OSS.

ModelVAT handlingBest when
EU warehouse (Rotterdam/Venlo)Article 23 at import, OSS on salesVolume, fast delivery, brand building
Direct parcels from AsiaIOSS per parcel, plus €3 duty per item type and the €2 handling fee expected from 1 November 2026Testing products, low volume
Marketplace (deemed supplier)Platform settles consumer VATSelling mainly on Amazon or bol

Why sellers use a Dutch BV

A Dutch private limited company (BV) is an EU business partner for payment providers, marketplaces and suppliers. The BV pays corporate tax at 19% on profit up to €200,000 (2026). With a holding on top, your brand and retained profit are protected from the trading risk. The notary sets up the BV by power of attorney once all documents are complete. The BV then applies for its Article 23 licence. Your Dutch company (BV) starts from €2,950 excl. VAT, and a holding with an operating company from €4,950 excl. VAT.

Do you sell digital products or software? Other VAT rules apply. Start with the Netherlands for AI founders.

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Frequently asked questions

Amazon FBA shipments are stuck at customs until an EU importer is named. What are the options for a seller with VAT numbers in several EU countries?
Under EU customs law, the declarant (the importer of record) must be established in the EU (Union Customs Code, Article 170). There are two options. A customs agent can act as indirect customs representative. The agent declares the goods in its own name for the seller and is liable with the seller for the customs duty. The other option is a company of your own in the EU, such as a Dutch BV. That company is the importer, with its own EORI number, VAT number and Article 23 licence. The current VAT numbers are in the name of the current company. When the Dutch company owns and imports the stock, it registers for VAT in each country where Amazon stores the goods. With Pan-European FBA, you choose at least two storage countries, and Amazon says you can start with two VAT numbers (Amazon, 2026).
Who is the importer for Amazon FBA stock in the EU?
The seller. According to the Amazon onboarding guide for EU and UK logistics (2024), the seller acts as importer of record or declarant. The seller needs a VAT number in the EU country of import. For sellers established outside the EU, Amazon points to indirect representation for shipments to Germany and the United Kingdom.
Why do e-commerce sellers enter the EU through the Netherlands?
Rotterdam is the largest port in Europe, with 428.4 million tonnes of cargo in 2025. With the Article 23 licence, the import VAT goes from the border into the VAT return, so you keep that cash in your business. The Netherlands also ranks first in the world for English (EF English Proficiency Index 2025).
What is the Article 23 import VAT deferment?
It is a Dutch licence to defer import VAT from the moment of import to the periodic VAT return. In that return, you declare the import VAT and deduct it in the same filing. If you lack the licence, you pay 21% import VAT at the border and deduct it in a later VAT return. You need a Dutch establishment or a fiscal representative for the licence.
What changed for parcels under €150 in 2026?
Since 1 July 2026, the customs duty relief for parcels up to €150 has ended. A flat customs duty of €3 now applies to each item type in a distance-sale parcel up to €150, until 1 July 2028. An item type is each different product code. From 1 November 2026, an EU handling fee of €2 per item type is expected on top for parcels sent directly to consumers, and product codes become mandatory. Bulk import into EU stock through your own Dutch company avoids these charges per parcel.

Why founders choose the Netherlands

There are three practical reasons. First, you keep your money available. In the Netherlands, an importing company can pay the import VAT through its VAT return (the Article 23 licence). You can put the money you would otherwise pay at the border into stock right away. Other countries, including France, also handle import VAT through the VAT return. The rules and conditions differ by country.

Second, your holding company receives dividends from your operating company free of tax (the participation exemption). Dividends to many foreign parent companies are paid with 0% withholding tax under treaty rules. The first €200,000 of profit is taxed at 19%.

Third, you can set up and run the company from abroad, in English. You sign a power of attorney, and an employee of the notary's office signs the deed for you. The notary signs the deed once all documents are complete. The Dutch Tax Administration works digitally. Its tax returns and letters are in Dutch, so a bookkeeper usually files them for you. You can own and run a Dutch company from where you live.

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Knowledge on doing business in the Netherlands · based on the 2026 figures

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