Selling: is there a buyer for what you built?

Service businesses that depend entirely on the founder are hard to sell; what is for sale is mostly you. Businesses with recurring revenue, documented processes, a brand or customer base, and a team that runs independently of the founder are far more valuable. The more transferable, the better the price.

What it is worth

Valuations depend heavily on business type. Common methods include multiples of profit (EBITDA), discounted cash flow, or asset-based valuations. For small businesses, multiples of two to five times annual profit are a rough benchmark, varying widely by sector and quality.

The sale process

  1. Get the books and contracts in order. Buyers walk away from chaos.
  2. Prepare a clear information memorandum.
  3. Find buyers (industry contacts, brokers, peers).
  4. Negotiate a letter of intent, then perform due diligence.
  5. Sign the sale agreement and transfer ownership through the appropriate route (asset deal or share deal).

Tax matters a lot

If you sell shares in a BV (besloten vennootschap, the Dutch private limited company) from a holding structure, the gain is usually tax-free under the participation exemption. Selling shares from personal ownership is taxed in Box 2. Selling the assets of a sole trader brings the gain into your income tax in the year of sale. Planning the structure of the deal before signing can save significant tax.

Closing instead of selling

Absent a buyer, you close cleanly:

  • Inform clients and complete current obligations.
  • Settle outstanding invoices and pay creditors.
  • Submit final VAT and income tax returns.
  • Deregister at the KVK, which automatically informs the Tax Authority.
  • Keep your records for seven years; the retention obligation continues after closure.

For a BV, closing is more formal

Liquidating a BV ("ontbinden") follows a specific legal process, with a notary and public notice. Get advice; doing it informally can leave you personally exposed later.

Tip: the value of a saleable business often comes from doing the right things long before you sell. Documenting, building recurring revenue, and reducing founder dependence over years yields far more than last-minute polish.

Read next

Further along the same line: Running a Second Business Alongside Your Existing One, Growing Your Business and Selling a Business via a BV.