Labels and languages
Products carry the information their rules require — warnings, instructions, identity of the responsible operator — in the languages of the markets sold: member states set language demands and surveillance checks them at the shelf. The working method: one label master per product with per-market language layers, reviewed whenever a market is added. E-commerce adds its own line — the required information visible before purchase, on the product page.
The safety net and strict liability
Products outside any specific directive still answer the general product-safety regime: safe by design, traceable, with a responsible EU operator. And across everything runs strict product liability — a defective product that injures makes the producer (and up the chain, the importer) liable with the fault question skipped. Insurance is the rational answer: product-liability cover sized to markets and volumes, sitting in the starter set: that page.
The recall playbook, written in peacetime
One page, drafted before it is needed: who decides, batch traceability that actually traces, the authority notification route, customer communication templates, and the reverse-logistics plan. Companies with the playbook run recalls as operations; companies improvising run them as crises. The wider stack it belongs to: the importer’s duties, the commerce entity, and the sector upgrades where they apply: the carbon layer.