Import VAT deferment
With a Dutch article 23 licence, you declare the import VAT in your periodic VAT return, and you deduct it in the same return. You pay zero VAT at customs. See the deferment explained. You ship the goods from the UK to Rotterdam. The goods are cleared through customs under the licence of your BV. From Rotterdam, you deliver to the rest of the EU.
Selling from the UK to EU customers? Compare the ways for UK companies to sell in the EU, with a partner or with your own Dutch company.
One return, 26 other EU markets
You report sales to consumers (B2C) in the other 26 EU countries through the OSS return, using your Dutch registration. You file one return per quarter for all these countries. For sales to businesses (B2B), the reverse-charge rules apply. See VAT registration in the Netherlands and the filing calendar.
Storage and shipping
Dutch logistics providers (3PL) deliver the next day to Germany, France and the Benelux. For this reason, many EU online shops keep their stock in the Netherlands. Under the 2026 customs reform, duty applies to parcels from the first euro. Keeping stock inside the EU is then the better choice. See the customs reform in practice.
A company outside the EU can use these rules through a Dutch partner. See fiscal representation for non-EU importers for what that partner does and how the costs are built up. There you also read when your own Dutch company is the better option.
Which company does what
The BV has the licence, the stock and the marketplace accounts. The Ltd keeps the business in Britain. See the parallel setup and EU market access.