What counts as your IP

More than the repository: the brand and logo, domains, customer and usage data, documentation and content, and the contracts governing use. AI-written code follows the same rule — make sure your terms and tool licences place the rights with your company, in writing.

The two-layer design

The holding owns; the operating BV uses, under a licence at a business-like rate — what an independent party would pay, with the reasoning documented. A claim against the operating company then stays away from the code and the name. The full architecture is in the solo holding.

The exit you are quietly building

Micro-SaaS changes hands constantly now. With the product in an operating BV under your holding, you sell shares — and the Dutch participation exemption lets the gain arrive in the holding untaxed, ready for the next build. Selling bare assets instead means corporate tax first; selling privately, structure-free, means personal rates. Same product, very different afternoons.

Transfer early, document always

Moving existing IP into the structure happens at real value — so the cheap moment is now, while the value is modest. And the innovation box, taxing qualifying software profit at an effective 9%, requires the S&O declaration (the Dutch R&D scheme) as its entry ticket: a deliberate opt-in with payroll admin attached, rather than something that happens by itself.

The follow-up question

Most readers arrive here from The Dutch innovation box for software or move on to Hiring freelancers worldwide from your Dutch BV.