What changed for your business

If you sell from the UK into the EU, you now deal with customs formalities on every consignment and import VAT at the border. You handle CE marking and consumer-law questions from outside the single market. Platforms that sell to consumers (B2C) increasingly prefer sellers established inside the EU, for returns and compliance. You can manage each point, but every order now costs more time and money. With an EU entity, you sell to EU customers from inside the EU.

Selling from the UK to EU customers? Compare the ways for UK companies to sell in the EU, with a partner or with your own Dutch company.

Why many companies choose the Netherlands

With the port of Rotterdam and Schiphol airport, the Netherlands is a natural distribution point for Europe. There are many fulfilment companies, and business is done in English. In 2026 the Netherlands has 19% corporate tax up to €200,000. You also get an EU VAT number from the start and the article 23 import-VAT deferment. With this deferment, you ship the goods to the warehouse and declare the import VAT in your VAT return. You skip the import VAT payment at customs, so your cash stays in the business.

Subsidiary or branch

A Dutch BV as subsidiary is a separate legal person. It signs EU contracts, has an EU VAT position and has its own bank account. The liability stays within the Dutch company. Platforms and customers see it as an EU company. With a branch, you register your UK company locally. This takes less paperwork. However, the UK company is then directly liable in the EU. Banking is also harder, and many branches are converted into a BV later. For anything beyond testing the market, the BV is the better choice. You can compare the legal forms in Dutch BV vs. UK Ltd.

Does your company want its European entity in the Netherlands? See setting up a Dutch subsidiary for the steps, the costs and a comparison with other countries.

Paying profit to the UK

Make the UK Ltd the parent company of the Dutch BV. Under the UK-NL tax treaty, Dutch withholding tax on these dividends is 0% in typical corporate structures. In the UK, foreign dividends are broadly exempt on receipt. The group profit is then taxed once in the Netherlands, at 19% in the first bracket. You can complete the setup remotely from London, usually within one week once all documents are complete. The setup includes the deed by Power of Attorney and registration with the Dutch trade register (KVK). It also includes registration in the register of ultimate beneficial owners (UBO), VAT activation and an EORI number. You can read more in Doing Business in the Netherlands. The steps are on the country page for UK founders.

Primary sources: Belastingdienst · Business.gov.nl.

The decision between a Dutch branch and a BV subsidiary is worked out in an EU subsidiary for your UK company; the country guide, including the 30% ruling for founders who relocate, is on from the UK to the EU.