The same sale, two owners: you in your own name, or your holding. Fill in the price and see the tax on the day of the sale, what you take out, and what keeps working for you.
Short answerSell the shares in your own name and box 2 taxes the whole gain at once: 24.5% on the first €68,843 and 31% above. Sell through a holding and the gain is tax-free in the holding (the participation exemption); you pay only on what you take out, when you take it out. Source: Dutch tax office, checked 5 September 2026.
Selling privately or through a holding
Rates 2026. The written advice is for your own situation.
€
€
€
Only relevant for the holding route: the rest stays in the holding, untaxed.
4. Where do you live?
5. Do you have a tax partner?
Partners each have a first bracket of €68,843 at 24.5%.
5. Dutch withholding on dividend under the treaty with your country
%
Result
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Three things to know
The holding must be there first. Set it up at the start, or well before you talk to a buyer. One put in place just before the sale can be challenged.
You decide when to pay. Money in the holding is taxed only when you take it out. Spread it over years and partners and every year uses the low bracket again.
The money keeps working. From the holding you can invest, buy property or start your next company, without first paying box 2.
Rates 2026: box 2 24.5% up to €68,843 and 31% above; participation exemption for a holding with 5% or more. Selling the business assets instead of the shares is a different sum. A first picture; the written advice is for your own situation.
Why the holding wins on the day you sell
When you own the shares in your own name, the buyer pays you, and box 2 taxes the whole gain in that one year. When your holding owns the shares, the buyer pays the holding, and the holding pays nothing on the gain: the participation exemption says a company does not pay tax on the profit from selling a subsidiary. The money is now in your holding. You pay box 2 only on what you take out, when you take it out. Most sellers take out what they need and let the rest work.