The three flows in a founder group
- Services: the Dutch BV develops or supports for the US parent (or the reverse). Standard pricing: cost plus a modest markup, settled quarterly.
- License: one entity owns IP the other uses. Standard pricing: a royalty in line with what independents pay for comparable rights — and if the IP should simply move, do it early: IP to the Dutch BV.
- Goods: resale or manufacturing margins benchmarked against comparable distributors or makers: relevant for the import route: US webshops entering Europe.
The paperwork, right-sized
Founder-scale groups need a written intercompany agreement per flow and a short memo showing how the price was set — comparables or a cost base plus markup. Larger groups add the formal master-file and local-file documentation once revenue crosses the statutory thresholds. Both countries apply the same arm’s-length principle, so one honest analysis serves two files: how the standard stack divides work.
The habits that keep audits short
Invoice on schedule rather than at year-end; settle intercompany balances instead of letting them grow into disguised loans; refresh the pricing memo when the business changes shape. Auditors on both sides read consistency as competence — and move on.