Why this matters so much
Reviews shape decisions before you ever speak to a prospect. They reduce risk for the buyer, improve your visibility in search, and make your marketing more persuasive with zero extra writing. Few activities pay back faster.
Ask at the right moment
The best time to ask is right after a successful outcome, when the client is happiest and the work is fresh. Wait too long and the impulse fades. A short message thanking them and asking for a review takes a minute.
Make it easy
Send a direct link to the place where the review should go: Google Business Profile, LinkedIn, or your website. Lower the friction. If you need a written reference, offer to draft something they can edit and approve, which respects their time.
Ask specific questions for richer testimonials
"Please leave a review" yields generic praise. "What changed for you after working with us? What surprised you?" yields specific, persuasive testimonials. Specific beats glowing.
Show them everywhere
Publish reviews on your website, social profiles, proposals and quotes. The same testimonial seen in multiple places quietly builds trust. Pair reviews with photos or roles where appropriate; real names and faces beat anonymous quotes.
Handle negative reviews with care
One day, someone will complain in public. Respond calmly, acknowledge the issue, offer to resolve it privately. A thoughtful response often impresses future readers more than the original criticism. Defensive or aggressive replies do real damage.
Where this leads
Further along the same line: Advertising on Google and Meta for Starters, SEO for Starters and Optimising Your Google Business Profile.